Do You Use A Smartphone? Part 1
Well, So Do Your Clients & Customers! Take Advantage of It!
Mobile Usage Statistics
This seems obvious, but few organizations have adjusted how they operate in a mobile environment!
Here is an interesting read from Pew Internet Research highlighting some mobile facts:
“About three-quarters of U.S. adults (77%) say they own a smartphone, up from 35% in 2011, making the smartphone one of the most quickly adopted consumer technologies in recent history”
5 Tips Every Business Professional Can Implement NOW
Over the last 5–10 years, the leverage to be gained from mobile devices has increased exponentially. Here are 5 techniques I have learned over time that have worked very well for me — I did not make these up, I simply “stole” the ideas from seeing what others have done and used them for myself.
1 — Make Your Email Signature Work for You
The majority of professionals check email on their smartphone. Does your signature make it easy to contact you, find your content or download your business card (vCard?).
Include in your signature anything that will make your recipients life a little easier!
2 — Make Sure Content is Mobile Enabled
We all share content. When you do this with your peers, clients or network, make it interactive!
How can it be interactive? Here are a few ideas:
- Use hyperlinks to link to other relevant content.
- Make sure links in articles you share are “live” links.
- Share digital documents (PDFs) that are mobile friendly (links, bookmarks, etc.)
3 — Use the “Cloud” to Share Content
Emailing files, documents, etc. to share with others is becoming a thing of the past.
Cloud storage (Dropbox, Box, OneDrive, Google Drive, etc.) has made it very easy to not deal with cumbersome attachments.
Find out if your clients are using cloud solutions (I find many are) and meet them there! They do appreciate it. It just makes life simpler!
4 — Help Others Set Up Shortcuts to Your Content
If others appreciate your content (and if you are going to the effort to create or curate content, that is the point!), make it easy for them to get to it from their mobile device.
Examples? Your blog, website, Facebook or LinkedIn company pages, Twitter account(s), etc. can all be set as shortcuts on the mobile device for quick access!
5 — Create Custom Mobile Content That Others Would Find Valuable
Create resources — eBooks, curated content, etc. that clients can use (and share) that serve as potential marketing materials.
Custom PDFs in a mobile format — iBooks, etc. are especially useful.
Clients do appreciate — and share — this content! Consider your expertise, value that you can deliver, and create content! It is far simpler than you think.
In a future post, I will share examples of how I have applied these techniques to deliver enhanced client experiences and deliver value.
What ideas do you have? I would love to hear what others are doing to take advantage of the mobile shift!
About Don
“It’s time for different”
Don is passionate about helping professionals and organizations keep up and adapt to the changing business world that we operate in.
“What Do You Do?”
I frequently get this question. My response (it’s not what you think!)? Check it out here!
