Do You Use A Smartphone? Part 1

Well, So Do Your Clients & Customers! Take Advantage of It!

Mobile Usage Statistics

Here is an interesting read from Pew Internet Research highlighting some mobile facts:

“About three-quarters of U.S. adults (77%) say they own a smartphone, up from 35% in 2011, making the smartphone one of the most quickly adopted consumer technologies in recent history”

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75% of Americans own a smartphone
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Perceived substantial benefits of smartphone ownership!

5 Tips Every Business Professional Can Implement NOW

1 — Make Your Email Signature Work for You

Include in your signature anything that will make your recipients life a little easier!

2 — Make Sure Content is Mobile Enabled

How can it be interactive? Here are a few ideas:

  • Use hyperlinks to link to other relevant content.
  • Make sure links in articles you share are “live” links.
  • Share digital documents (PDFs) that are mobile friendly (links, bookmarks, etc.)

3 — Use the “Cloud” to Share Content

Cloud storage (Dropbox, Box, OneDrive, Google Drive, etc.) has made it very easy to not deal with cumbersome attachments.

Find out if your clients are using cloud solutions (I find many are) and meet them there! They do appreciate it. It just makes life simpler!

4 — Help Others Set Up Shortcuts to Your Content

Examples? Your blog, website, Facebook or LinkedIn company pages, Twitter account(s), etc. can all be set as shortcuts on the mobile device for quick access!

5 — Create Custom Mobile Content That Others Would Find Valuable

Custom PDFs in a mobile format — iBooks, etc. are especially useful.

Clients do appreciate — and share — this content! Consider your expertise, value that you can deliver, and create content! It is far simpler than you think.

In a future post, I will share examples of how I have applied these techniques to deliver enhanced client experiences and deliver value.

What ideas do you have? I would love to hear what others are doing to take advantage of the mobile shift!

About Don

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“It’s time for different”

Don is passionate about helping professionals and organizations keep up and adapt to the changing business world that we operate in.

“What Do You Do?”

Connect with Don!

Or, just Google me…I’m everywhere

It’s time for DIFFERENT— On a mission to challenge the status quo to a more productive and effective end… #digital #Excel #data #analytics

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