Share Your Thoughts! Exposure = Awareness = Leverage

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Awareness = Leverage

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Today’s post is a guest post by Bill Tomoff, the CFO of InstallNET International. Beside being a CFO, Bill is passionate about networking, continual improvement, and sharing with his network! Here he shares a few thoughts and content that I think you will find useful (I know I did!).

Thanks for sharing Bill!

Over the last five years, my interest in social media has evolved and I have become a huge fan of the power and potential of social engagement. The ability to learn, and connect, with others has impacted me in incredible ways. People that I may never meet in person, provide insight and thought provoking content that is invaluable and enables me to continually develop my interests personally and professionally.

Thanks to the kindness and generosity of so many that share their thoughts and expertise with the world, I commit to challenging myself every day to help others and continually pay it forward. In person, and online, I have found that the world is full of people that genuinely care about adding value for others…with no expectations. Selfishly, I do hope that others will share content with the hope that their followers may enjoy value and pass along in their world!

I recently watched an excellent video from Robbie Abed where he talked about the impact Gary Vaynerchuk had on him. The discussion was around that observation that Gary is often asked about the business ROI of his video content for the #AskGaryVee Show. Robbie’s discussion in this 7 minute video elaborates on an excellent observation of Gary’s that “exposure = leverage”. Enjoy!

Coffee with Robbie — Gary V. Exposure = Leverage (

Gary V. full thoughts on the business value of the #AskGaryVee Show are worth reading:

If you have not seen the #AskGaryVee Show, you can check it out here! I have been watching for quite a while, and find it informative, entertaining, and fun yet serious points are made.

#AskGaryVee Episode 127: What Keeps Good Bosses From Becoming Great Bosses?

Full disclosure — I was so happy with the free content Gary provides in the #AskGaryVee Show that I have now purchased and read all 4 of his bestselling books. As he would say, provide so much value that you “earn the ask”!

Please share YOUR thoughts, expertise, and passion with the world. I trust you will find that Robbie and Gary are spot on…indeed, exposure = leverage! For my purposes, the phrase that resonates with me is “Exposure = Awareness = Leverage”. As you provide value genuinely and consistently, exposure will occur and develop into awareness for those consuming your content. Ultimately, awareness WILL create leverage for you in many ways that cannot be anticipated! Good luck!

About Don

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“It’s time for different”

Don is passionate about helping professionals and organizations keep up and adapt to the changing business world that we operate in.

“What Do You Do?”

I frequently get this question. My response (it’s not what you think!)? Check it out here!

Connect with Don!

LinkedIn, Flipboard, Twitter, Snapchat

Or, just Google me…I’m everywhere

It’s time for DIFFERENT— On a mission to challenge the status quo to a more productive and effective end… #digital #Excel #data #analytics

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