Snap Files For IPO!

Compelling Graphics Highlight How Insanely Things Have Changed!

WOW.

We all know the world is changing at warp speed, but when you actually stop and look at information that spells it out, it becomes almost shocking.

That’s exactly what I got out of a QUICK review of Snap’s (that’s SnapChat) recently filed Form S-1 (a Form S-1 is the document filed when a files to become a publicly traded company).

Here are a few graphics that I found particularly compelling:

Snap Inc. is a camera company…

This simplicity of that message is compelling to me. Love it!

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Snap Inc. is a camera company

Five Years at Snap Inc.

The product development and growth curve are incredible!

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Five Years at Snap Inc. — Source: Form S-1 Registration Statement

Product Innovation Timeline

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Snap 5 Year DAU and Product Innovation — Source: Form S-1 Registration Statement

Year-over-Year Quarterly Growth of Users — 2014 through 2016

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Snap Qtrly Growth (2014–2016) — Source: Form S-1 Registration Statement

Projected Mobile Ad Spending to 2020

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Non-Mobile vs Mobile Ad Spend — Source: Form S-1 Registration Statement (annotations are mine), Source: IDC

Things get really interesting in the next couple years. Mobile is expected to overtake television in ad spending! Whoa.

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Percentage of Advertising Spend by Media — Mobile, Desktop and Television — Source: Form S-1 Registration Statement (annotations are mine), Source: IDC

Change in Time Spent on Major Media Channels

Consider these charts and then think about how your personal media habits have changed over the last few years. It’s projected to get more pronounced in just two more years!

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Percentage of Time Spent with Major Media per Day by U.S. Adults— Mobile, Desktop and Television — Source: Form S-1 Registration Statement (annotations are mine), Source: eMarketer

And this last chart caught me completely by surprise. This shows the change in viewing activity for television from Q2, 2010 through Q2, 2016.

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Change in Time Spent Watching Traditional TV by Age Group (Live + Time-Shifted, Q2 2010 vs. Q2 2016) — Source: Form S-1 Registration Statement (annotations are mine), Source: Nielsen

What did you find most interesting?

It’s hard to imagine what SnapChat will do as a public company, but it will certainly be fun to watch!

Should You Invest in the IPO?

I have no idea. But if you are seriously considering it, here is a good read to get you thinking — “Should You Invest in Snap’s IPO?”

About Don

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“On a mission to challenge the status quo to a more productive and effective end…”

Don Tomoff is a “recovering CPA”, who is passionate about helping professionals and organizations keep up and adapt to the changing business world that we operate in.

One lesson learned over the years is that all of us, regardless of organization type or size, struggle with similar issues — primarily information management, organization, presentation, and effective use of our time. Let’s change that…one person at a time!

Connect with Don!

LinkedIn, Flipboard, Twitter, Snapchat

Or, just Google me…I’m everywhere

Send Don an email

It’s time for DIFFERENT— On a mission to challenge the status quo to a more productive and effective end… #digital #Excel #data #analytics

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