Social for Business? Curating and Managing Content is Critical!

Some Thoughts on Harnessing Relevant Content

Introduction

The Idea of a “Content Bank”

12 Steps to Social Media Success

B2B Social Selling

“With social selling, salespeople use social media platforms to research, prospect, and network by sharing educational content and answering questions.”

“ One way to improve communication between sales and marketing is by creating a portal. BMC Software, a B2B IT solutions company, took this approach when they created BMC BeSocial, a secure portal where salespeople can find content created by marketing and other employees to share by posting immediately or scheduling for later.”

Methods to Create a Content Bank

Twitter Lists

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Trend Tracking Twitter List by Don Tomoffhttps://twitter.com/DTomoffCPA/lists/trendtracking

Content Aggregation Tools / Approaches

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Google Apps Flipboard Magazine (Public Magazine)
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InstaPaper app
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Pocket app
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Twitter →IFTTT →Google Sheets — MS Excel
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Excel Dashboard →#FuturesThoughts Extract (Full view)
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Excel Dashboard — #FuturesThoughts Extract (Filtered view)
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Slack Team — “Content Curation”
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65,000+ records — Easily searchable / filterable
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Filtered view based on search for “social” (across all fields) — rows highlighted and filtered on color (button click)

About Don

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“On a mission to challenge the status quo to a more productive and effective end…”

Connect with Don!

It’s time for DIFFERENT— On a mission to challenge the status quo to a more productive and effective end… #digital #Excel #data #analytics

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