Introduction to Twitter Moments — creating your own:
- Twitter finally lets everyone create their own “Moments” (TechCrunch, 9/28/16)
- Now Twitter Wants You to Create Your Own ‘Moments’ (Fortune, 9/18/16)
“Moments, which collect content from accounts Tweeting about that particular subject as they appear, even if the user doesn’t follow the other accounts. For now, the feature is only available in Twitter’s desktop format, but it willreportedly soon come to mobile apps.”
“Moments is rolling out now for everyone, and Twitter has also released a how-to guide — as a Moment, naturally — to help you get started.”
Let’s Do It — Here’s How I Created the HBR Moment
The final product…
1 — Open Twitter in your Desktop browser, select the “Moments” tab
2 — Select “Create New Moment”
3 — Fill-out the information related to your Moment to be created
4 — In this case, I am going to include tweets from a specific account — @HarvardBiz (Harvard Biz Review)
5 — Next, select “Set Cover” and prepare — you can provide an image or use an image in one of the tweets.
6 — This is how your “Moment” will appear:
7 — Select “Publish” and make prepare final Tweet.
8 — Here is the published tweet in my timeline:
9 — Here is what it looks like on my iPhone:
So, how can an organization use this?
There are a few obvious immediate applications for this feature:
- A collection of a specific user’s tweets, such as above, that you want to share with your organization (daily news, tips, specific topics, industry information, etc.)
- Collection of tweets around an event — a conference, business meeting, etc.
- A collection of tips that a group may be interested in — say weekly personal development tips
- Training — a collection of tweets around a specific selected training topic for an organization or a group.
What other ideas come to mind? Let me know in the comments section below!
Don Tomoff is a “recovering CPA”, who is passionate about helping organizations adapt to the changing business world that we operate in.
One lesson learned over the years is that all of us, regardless of organization type or size, struggle with similar issues — primarily information management and presentation, and effective use of our time. Let’s change that…one person at a time!